NHL CAMPAIGN
CONCEPT
Refresh NHL 2022 artwork to create excitement among hockey fans highlighting the latest season of the NHL on YouTube TV. Utilize stock imagery to devise a striking image in line with previous sports efforts.
I worked closely with 3D Designer, Benjamin Lawrence and Art Director, Logan Bell.
MESSAGING
Watch NHL games live, all season long, with YouTube TV.
2022 NHL ARTWORK
EXPLORATIONS
As a team, we sourced hockey stock imagery edited in photoshop. We carefully created three different looks for a control unit as our starting point.
NHL STORYBOARDS
A layout of the storyboards created to feature NHL on Youtube TV all season long.
NHL SPOT
Here is the final NHL spot for YouTube TV featuring a 3D hockey puck sliding over digital ice, created by 3D designer, Benjamin Lawrence.
FINAL CREATIVE SELECT
Our second design was selected for implementation across multiple platforms including Roku, Discovery Ads, LG and Vizio. I then created all individual assets in various sizes while maintaining a consistent and cohesive through-line.
ROKU
DV360 BANNERS
Specific to YouTube TV only.
DISCOVERY ADS SEM
LG
VIZIO
