HOOK
GRAPHIC DESIGNER | JULY 2023 - PRESENT
Hook is a creative production agency that specializes in ads and content to experience and experiments, collaborating with many of the world’s leading brand teams. At Hook, I work on the YouTube TV team and produce a wide range of assets for NFL Sunday Ticket, NHL, NBA, MLB and Google TV. I specialize in production for various platforms (Amazon, Android TV, LG, Roku, Samsung and Vizio), social media, ads and motion graphics.
Here are some highlights of my work as a Designer at Hook.
NFL SUNDAY TICKET SPOT
This 3D rendered match-up showcases all 32 teams logos for NFL Sunday Ticket. I meticulously sourced all logos, images and titles, creating pixel-perfect files and collaborated with 3D motion designer, Lawrence Benjamin.
NFL MONSTER SCHEDULE
These schedules are a visual representation of the matchups between the NFL teams for each weekend. I sourced each team's full color logo and signature brand colors, presenting them within sleek containers with subtle drop shadows, enhancing the overall depth of the design.
NFL FALL FOOTBALL BANNERS
I created a series of banners for a fall football campaign featuring “The Duke” for multiple platforms including Vizio, Samsung, Roku, and LG. Multiple variations were created to meet each client's unique specifications ensuring uniform placement and precise spacing across all assets.
NFL SUNDAY TICKET
I produced a high volume of ads for NFL Sunday Ticket using their eye-catching 6-Player key art across multiple platforms.
SUPERBOWL
I created two email newsletters featuring Super Bowl key art for Paramount+, Vix Premium in Spanish, Puppy Bowl on MAX and NFL Sunday Ticket. This rotating GIF was created in Photoshop and then animated in After Effects. I also designed a floating key art concept in Photoshop and created a 3D and subtle glow effect.
YOUTUBE TV LIVING ROOM MASTHEADS
These sets of banners were refreshed monthly with the latest movies and tv shows for a wide range of networks.
YOUTUBE TV PRIMETIME TEMPLATES
Every month, I refreshed key art placements for YouTube Primetime across all mobile devices and 10FT platforms. With meticulous attention to detail, I tailored key art to seamlessly integrate within templates created in Figma. Additionally, I managed exporting a large scale of sets and sizes with specific requirements while also maintaining quality and consistency.
NHL CAMPAIGN
I collaborated closely with Art Director Logan Bell and 3D motion designer Lawrence Benjamin on an exciting NHL campaign, creating a wide range of assets for various placements.
SOFI STADIUM
I was privileged to spearhead the design of NBA banners for YouTube TV at Sofi Stadium in Los Angeles. I worked closely with Art Director, Brad Ackerman to create minimal designs that highlight messaging while being able to scale seamlessly. Witnessing my designs come to life in the heart of LA was an amazing experience.
GOOGLE TV
I was also given the opportunity to work with the Google TV team to create assets for their $50 - $100 off NFL Sunday Ticket offer. Within this collaboration, I designed email layouts showcasing the benefits and breakdown of NFL Sunday Ticket, banner ads and TV placements on their “For you” page.